The average Sony lauch event has enough hot air to fill two very large balloonsSony India today said it planned to boost its leadership status in the compact camera segment by taking its market share from 42% to 45% in the coming fiscal. The company, which at a Cyber-shot camera launch in Kochi, also said the new product was in sync with its global strategy of designing and creating innovative products that strengthened its brand identity.

The new camera for instance, is equipped with two new technologies — Sweep Panorama, which allows capturing ultra-wide pictures with a field view of up to 270 degrees, and High Definition Movie, which enables shooting high-resolution videos. “The introduction of Sweep Panorama and HD Movie technologies will ensure that a wider consumer audience would be able to experience Sony’s technologically superior products”, said Takakiyo Fujita, Sony India general manager of marketing.

Cameras with these features will be available at a price range of Rs 13,000 to Rs 30,000. The compact camera segment in the country is currently estimated at 1.3 million units, expected to grow to 1.8 million in the next fiscal.

Source: IANS

PS: What’s the relevance of the image, you ask? Just my way of indicating that the amount of hot air released at an average Sony launch event is enough to fill two very large balloons. No, I didn’t actually measure it.

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