IshqiyaVigyaapan Technologies has recently launched the first ever iPhone application for Ishqiya, a Bollywood movie released last week or thereabouts. The application includes photos, videos, songs, and information about the cast and crew of the movie. The app will be available online and in the Apple Store.

Ankush Gupta, Founder & CEO, Vigyaapan, had this to say: “The application provides an experience that allows users to relive scenes from the movie. It will help market the movie to about 650,000 NRI iPhone users”.

The app reportedly supports integration with Twitter and Facebook (and I have no idea what that means). It offers quizzes and contests to test users’ knowledge on the movie. The application plays on the storyline, reveals facets of the movie, situations in the plot, and other interesting trivia. Fascinating stuff indeed.

The app also contains behind-the-scenes photographs. Contest prizes include personally autographed CDs by Vidya Balan and Arshad Warsi. “This is truly one of the most innovative way [sic] to market our movie. It also allows the users a sneak peak [sic] into what goes into making the movie, also making them feel like a part of the experience. Check out our iPhone application for Ishqiya”, recommends Vidya Balan.

Here’s my recommendation for Ms Balan: a dictionary app, so she can know the difference between “peak” and “peek”.

Incidentally, Vigyaapan boasts that its Facebook fan page for the movie is “buzzing with activity everyday”, and boasts of more than 4600 fans as of this writing. I am so not going anywhere near that page.

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